C-SPAN/NEWSMAKERS
Host: Steve Scully
Guest: Wayne Clough, Secretary of the Smithsonian
Institution
Reporters: Stacy Palmer, Brett Zongke
STEVE
SCULLY, NEWSMAKERS, C-SPAN: Joining on
Newsmakers on this Sunday is Wayne Clough.
He is the Secretary of the Smithsonian Institution. And joining us with the questioning is Stacy
Palmer, the Editor of the Chronicle of Philanthropy, and Brett Zongker of the
Associated Press.
Mr.
Clough, let me begin by asking about the funding of the Smithsonian. About 65 percent comes from the federal
government; the other 35 percent from non-federal government sources. The deficit continues to increase. The stock market continues to struggle. So are you looking for other sources of
funding down the road and, if so, where?
WAYNE
CLOUGH, SECRETARY, SMITHSONIAN INSTITUTION:
We are. We want to become, as I
say, more self-reliant, because there was a budget challenge to the Smithsonian
and most museums, even before the economic recession. And so we think we’ve actually come through the recession pretty
well, because we had a tremendous increase in attendance. We are a wonderful bargain for the American
people, since we’re free; we don’t charge admission. And so we’ve actually had some increase and we’ve turned around
through some tightening of our belt to get where we want to go.
Now
the question is how do we deal with the long term economic conditions that we
face? And so, yes; we think we can, for
example, in grants and contracts and philanthropy. We believe we will be more aggressive in terms of raising private
giving; those kinds of things. And
things that we might do in training areas and things of that sort, which we
could earn revenues that would fit with our mission.
SCULLY: Can you envision any time where you would
charge for admission?
CLOUGH: No; that’s not part of our scenario
planning, our thinking at this point in time.
I think the Smithsonian is America’s museum and when I go out and see
all these families out there and we see the wonderful smiles on the faces that
are there and the people who come. And
they come sometimes multiple times.
That’s a great thing for the American people. And if at all costs we can keep free admission; we should try to
do it.
SCULLY: Stacy Palmer is the Editor of the Chronicle
of Philanthropy; first question.
STACY
PALMER, EDITOR, CHRONICLE OF PHILANTHROPY:
You’ve been on the job for more than a year now and can you take us
back, when you were thinking about taking this job? The Institution had faced a big scandal, Congress was mad, public
was mad, morale was really sinking. It
was a pretty tough job, but then you had the financial challenges as well. What made you want to do this?
CLOUGH: Well you know I’ve always been a glass
half-full kind of guy, so when you – those things that you just recited
represented opportunity to me. I
thought here’s a chance for us to really do something good about an institution
that’s fundamentally sound and that people really love. And we needed to correct certain things that
had been at-in errance (ph) in recent past and wanted to do something about
that.
But
the idea was to get morale back, to get people thinking together; to get people
thinking about the future instead of dwelling on the past and we worked on
that. And it’s been a fun
experience. It’s been a – partly, for
me, I’ll never take a job if I don’t think I’m learning something and this was
a great opportunity for me, as a person who basically is a scientist or an
engineer to really indulge my other loves, which are art, history and culture
and to learn about those things.
So in addition I felt this is an opportunity
to serve the American people. We are
the nation’s museum. We are America’s
museum and I had wonderful experience in higher education, but it was rather focused
on a narrow segment of the population.
Here at the Smithsonian, we are an educational institution, but we’re
about youngsters who are very, very small, coming with their parents and their
grandparents, who are young at heart.
And we are about educating that entire spectrum and a much bigger
demographic than we would get otherwise.
PALMER: You’ve talked about how your background as
an engineer is helpful in thinking about how to change an institution. Could you talk a little bit about how that’s
come into play and how you’ve moved this institution over the past year?
CLOUGH: Well the Smithsonian, as you know, is an
institution with a lot of moving parts.
It’s not just a museum; it’s a science-based organization, with people
who study astronomy and astrophysics and we study climate change and rain
forests all around the world, in addition to the work we do in the arts and
history and culture. And so thinking
about this as a system; thinking about what it all means. How does this add up? How can we take the disparate parts and put
them together in a way to make surprising things happen? That engineering background has helped me,
and the curiosity that I have about thing (ph).
SCULLY: Brett Zongker of the Associate Press.
BRETT
ZONGKER, REPORTER, ASSOCIATED PRESS:
Yes, you’ve been a longtime University President and a Professor before
that. How does that translate into the
new course that you’re setting for the Smithsonian over the next ten years?
CLOUGH: Well the Smithsonian, fundamentally, is an
educational institution. It’s really
about education. It’s about
discovery. It’s about research
scholarship that goes into the exhibits, so that we help translate that
knowledge to a broader subset of the American people and many visitors who come
from around the world.
So
being a University President is about education and being – having come from a
public university I think was particularly helpful, because the public
universities deal with lots of constituencies and deal with a broader subset of
issues than you might see in a private university. And so that experience was useful for me in understanding how
connected we are to this mission of a state or of our nation is something I
think that you get a little better because of that kind of experience.
But
I love being around young people, too, and so the key to me is always being
around young people and we see that at the Smithsonian. We had 1000 young people here on intern this
summer and we want to do more of that.
ZONGKER: Do you expect to make science a bigger
priority at the Smithsonian than it’s been in recent years?
CLOUGH: I don’t think it’s necessarily a bigger
priority. We just want to make sure
people know that we do it. I think some
of that’s invisible, in a way, with the exception of the Natural History Museum
and Air and Space that has a Planetary Sciences Center. Most of the sciences over time from the
Smithsonian sort of moved off the mall, like the National Zoo. We-you know the Secretary at the time was
interested in saving the buffalo; brought buffalo back to the mall, was
breeding them on the mall and somebody must have said that’s pretty messy. Would you get them out of here? And that’s where the National Zoo came from.
And
then we have 3000 acres in Virginia, where we actually do habitat studies and
breed endangered species and reintroduce them in the West and the East, as well
as all over the world. And so I think
there are these wonderful things that the Smithsonian does in science that need
to be available to the public. And
we’ll use the Internet as a device, in a way, to connect that to the American
people.
PALMER: Can we talk more about that? What is your vision of technology and how
museums have to change? There are a lot
of young people who don’t necessarily think that you have to go physically to a
museum when you can just find everything on the Internet.
CLOUGH: Yes
PALMER: How are you trying to deal with that?
CLOUGH: Well, it’s an interesting question. We’re having focus group meetings with young
people and with people that the museums don’t reach. In a way, if you think about it, museums actually reach maybe ten
or 15 percent of the public, typically, is the number that you here. What about the other 85 percent? And in fact, can that 85 percent actually
get bigger, which is worrisome, when young people feel they don’t have to go to
these classical cultural institutions?
So
reaching them where they are, we think is important. And doing it through the Internet is a relatively straightforward
process in some ways, but we need to learn how to do it and think like they
do. And so I’ve been visiting with
focus groups to learn about that.
PALMER: And what kind of resistance have you seen on
the staff? Do some people not like the
fact that they’re thinking in a different way about technology? Sometimes that’s a tricky thing to get a
cultural change to happen.
CLOUGH: Well, good question, but what I’ve found is
the Smithsonian is a – the folks there are really creative. And they’re open to new ideas if they see
how it’s going to work to the benefit of what they really want to get
accomplished. And, yes, people do worry
about – let’s don’t ignore the fact that we’ll probably have 29 million people
visiting our museums this year; very important. The physical experience is very important.
So
how do you use technology to enhance the physical visitorship to the
Smithsonian? And then how do you use
technology to connect to people who might not otherwise be connected at all?
ZONGKER: Looking into the future a little bit, how –
what do you expect the museum experience will be like in the future; ten years
from now?
CLOUGH: We’ve talked a good bit about that and what
we think is that technology, for example, can enhance that experience. We still think the collections and the
exhibits will be very important, but we call it now a learning journey, because
if we can get people to, for example, use the Internet to inform – be informed
and inform themselves and use it as a communications vehicle, two-way. That is they ask questions; we respond
before they come to their visit and get informed on what they want to see
before they come and find out what all the new exhibits are, because they
change all the time.
Then,
when they get to the Smithsonian, then their visit will be much more informed
and they actually will know exactly where they want to go. They may have a handheld device in the
future that will tell them where they want to go, because at the second floor
in the Natural History Museum, some nook is hard to find sometimes and yet it’s
a treasure to do that.
So,
and then after they leave, they can continue to interact with our docents and
maybe our curators. So we see it as a
much larger and more enriched experience.
ZONGKER: You were brought onboard because of the
resignation of Mr. Small, in large part because of the overspending at the
Smithsonian. How did that happen and
what’s changed?
CLOUGH: Well, I think the Regents became much more
engaged after the issues that arose during Mr. Small’s Secretaryship (ph). And they did alot of the right things and
they put in 25 new policy statements.
And I tell people this happened at universities ten years ago, because
we were all – we’re also non-profits.
And we realized that you needed better oversight, better accountability,
because we have a billion dollar budget.
And part of it comes from the federal government; part of it we raise
ourselves.
That’s
a lot of money. You need to manage it
well. You need to be good stewards of
every dollar that we get from the taxpayer because those are hard-earned
dollars. And so we put in a system and
a framework of policies for oversight and accountability. We’re still implementing some of those
because we had to buy new computer systems and do (ph) some of those things.
But
the policies are all in place now. The
Regents are attuned to the things they need to be attuned to and they have some
new committees. They’re very actively
involved in a positive way with the Smithsonian. And I think that that subset of these things and these activities
have created a new organization and what I call a new discipline for us, which
is what we need.
ZONGKER: Can you give one example what’s
different? What’s changed?
CLOUGH: Well, we have new travel policies and, for
example, I have to get approval before I go anywhere on my travel, which is a
good thing. I don’t have any
problem. As a University President, I
had to do the same thing in a public institution, so there’s more checks and
balances, more oversight on what people are doing and more making sure you’re
doing the right things in cases where you know there’s a little bit of a gray
area.
SCULLY: Stacy Palmer.
PALMER: In the search for private money, which we
talked a little bit about at the beginning, how are you able to compete at this
time, when the recession is so tough?
You’re competing against food kitchens and other pretty desperate
needs. How do you say that – to a donor
that the museum is a really important thing to support?
CLOUGH: Yes.
The – well, good question. And
the fact is, though you know what I like to think is I’ve gotten to know the
Smithsonian more and I’ve traveled all over the country meeting our donor
base. People love the Smithsonian. They see themselves in some part of the
Smithsonian, in a very special connected way we want them to see in the larger
picture in the future. We think that
will help fundraising that they see themselves.
Folks,
when you work with a donor, they’re going to have local causes. They’re going to want to give to their
university or their schools or their churches or their charitable causes, but
they like to have a national cause. And
so if they’re going to make a contribution to the country in a national way,
the Smithsonian’s a logical – is a logical place to do that, because we
represent the whole country.
PALMER: Have you been able to raise money to deal
with some of the renovation needs that you have? There are apparently many crumbling buildings. People don’t usually like to give to that
kind of thing. They want to give to, of
course, the exhibit. How have you done
in raising money for that sort of thing?
CLOUGH: This has been a good year for us,
actually. We are – we’re probably going
to end up a little short of a goal we set before the economic recession set in,
but when we look around at our colleagues in the philanthropic world, we’re
doing very well. So we’re grateful to
our donors’ tremendous support. We
think new ideas generate interest in things that people didn’t see before. We think context helps people make donations
and we think good people make donations.
And we have to tell our story better.
And when we do that, I am confident all these issues will be resolved.
ZONGKER: Is the Smithsonian still pursuing some of the
moneymaking endeavors that were started by your predecessor, such as the
Smithsonian TV channel?
CLOUGH: Yes, yes, yes. We still have, of course, the Smithsonian channel and it is – it
is a concept that isn’t quite there yet, because not everybody gets HDTV. I mean you start out at that subset of the
category of people using it. I think
we’ve enriched the programmatic content from the Smithsonian into the contract. And Showtime’s been very open and responsive
to our concerns on that front, so I feel good about it.
When
you watch the Smithsonian channel today, it’s a great experience. We just need to enrich the programmatic
material on it and you know make sure we’re connecting it to the Smithsonian
where we can. And we’re also working
with new media, because there’s the YouTube; there’s all this kind of concept
as well, where we want to connect to that next generation. They may not be watching TV. They may be watching YouTube. They may be communicating in an entirely
different way. So we’re looking for
other ways to reach people, but we think the channel is one of those ways.
ZONGKER: What kind of changes have you made at the
Smithsonian in the past year; any changes to sort of set the new vision into
motion?
CLOUGH: Yes.
Well one of the things I’ve said from the beginning was that we needed
to do a significant planning exercise.
And I saw that, first of all, from the morale question. How do we get people to start thinking about
the future; forget you know not forget about the past? Learn the lessons from the past, but our job
is to focus on the future and to focus on the future in a unique way.
The
Smithsonian, if we’re lucky, will be here a thousand years from now. This country will be here. We’ve only been around about 300 years, for
the – for the country. We’ve been
around as an institution 163. And so we
really started thinking long term in our planning, with short term horizons and
milestones that we would get. And we
got people together from all these different parts of the Smithsonian talking
to each other and it was a fun exercise.
And
this was a very intensive, bottoms-up process; the first time we engaged
everybody at the Smithsonian and we brought in people from outside, from other
museums, from other universities, from other organizations to tell us what they
thought. And that’s all being wrapped
into a strategic plan right now that’s exciting.
PALMER: You’ve talked a little bit about reaching
out to young people, but I know one of your other priorities is trying to make
sure that the Smithsonian is diverse and is really representing what this
country is all about and attractive to as many people as possible. What specifically have you done to try to
encourage diversity at the museums?
CLOUGH: Well first we need to recognize that you
know 20 years from now that this country will have no majority anymore and so
we want to make sure the Smithsonian is fully aware of that and that we develop
an approach towards our exhibits, towards our educational materials, and towards
our collection that will prepare us for that period. And so we need to get ahead of that weight (ph).
We
have a great opportunity. We have the
Museum of the American Indian. We are
building a museum of African-American history and culture that speak to
diversity. We have the Latino interest
group and the Asian-American interest group.
And so we have the resources to begin to speak to this diversity
question already.
Now,
what we want to do is to make sure it’s ingrained in everybody’s thinking, but
particularly I created an Executive Committee, which I chair, which meets about
four times a year that looks across the whole spectrum of the Smithsonian to
make sure we’re representing diversity and we’re thinking diversity. So when you’re going to do an exhibit, think
diversity. Should there be a diversity
component within that that you speak to, so you communicate with a larger
subset of the American public?
ZONGKER: And you’ve talked about attendance being up
this year, despite the recession. Are you
getting a sense that there are new audiences coming in through the doors? And do you attribute any of this uptick to
the big Night at the Museum movie?
CLOUGH: Well, we had some fortuitous upticks and one
was the inauguration. We had 740,000
people go through the museum in four days; not all of them, looking at fine
art, some looking for a cup of coffee, but they came, so that was good. And that won’t be repeated, but not all
those were just inaugural-related.
But
the movie; clearly, we’re beginning to see an uptick as a result of the
movie. It is a great family-oriented
movie. But we had over 30 new exhibits
this year – this year. Our curators and
our researchers put on some fabulous new exhibits that brought people in. And you know with the economy being what it
is and we’re free; we’re a great place to go.
We
just want to make sure when people get there they have a terrific experience
and that they have lots of places to go to get that experience.
ZONGKER: But let me go back to the record visitorship. Are there any circumstances that you would
charge for admission? And you currently
don’t; why not?
CLOUGH: I really – we’re not even thinking about
that. And the reason in, we think we
can address our revenue issues that – the ones that we have with other things
that we can do that are within our mission and that would be good things for us
to do. There are places, for example,
in some of the contract research, where we haven’t even recovered the indirect
costs we should have been recovering.
We’re
going to do those things first and see where we stand. There’s no question in my mind that we will
– we’ll be able to rectify our economic side of our house, first of all, by
telling our story better to donors and to the folks up on the Hill. They want to know what we’re doing; they want
to hold us accountable. But with our
planning and bringing everybody together, we will develop a voice for the
Smithsonian and that will make people more amenable to supporting us in terms
of the goals that we have; to increase our ability to serve the American people
and, in fact, the world.
PALMER: And you talk a little bit about what some of
your favorite things at the Smithsonian are?
What do – what do people not know about and miss visiting?
CLOUGH: Yes.
Well there are a lot of those and I you know I’m so fortunate to be able
to go do – I usually, every week, schedule something you know that’s a little
different than what the average person would get to do. Just recently I went to our Botany Department
in Natural History. And they laid out
all these collection of these incredible plants that they’ve got you know
hundreds of thousands of these things that document different species.
And
the beauty is they collected these things for years and years. Now we can do DNA studies on them and we can
do much more interpretation of whether or not our species is going to survive
or these species are going to survive, which is connected to our survival. And so talking to the people who go out and
collect these objects all over the world; why do they do it, where do they go,
and how do they do it is fascinating to me.
ZONGKER: You’ve talked a little bit about wanting the
Smithsonian and the science of the Smithsonian to become a major player on the
big issues of the day, like climate change is one of the things you talked
about. Do you worry at all about wading
into political waters there, since Congress is always right next door?
CLOUGH: Yes.
Well that’s a good question. But
we, at the Smithsonian, our position is that we will do our best to be honest
brokers on these issues. We’re not
going to be evangelists on one side or that other of the spectrum. What we want to do is to present information
that’s useful to people to make their own minds up.
And
the fact is, climate change is a complex issue and it hasn’t happened. It may be happening, but it hasn’t happened
yet, so there’s a little sort of a prediction part of the story of climate
change. So I was in Wyoming recently,
where we have a paleobotanist who’s making excavations of a period around 55
million years ago, when global warming did happen.
And
so why are we there? Because we can
document what really happens when global warming occurs. And I cracked a rock open with my little
rock hammer; bingo. And I’m looking at
palm leaves in Wyoming. 55 million
years ago, you this earth was very warm and a natural process global drove
warming.
So
what’s happening in terms of the climate is a combination of natural and
manmade influences. And our job is to
try to provide solid information to help people understand the story. It’s a complex story, because carbon comes
from a lot of different places and we want to be the honest broker on these
kind of issues.
ZONGKER: How can you trace the timeframe; 55 million
versus 30 million years ago?
CLOUGH: Yes.
Well 55 million years is based on dating of the strata that are out in
Wyoming near Worland, Wyoming, near the home of Butch Cassidy and the Sundance
Kid. But you can – you can actually
date those profiles and you can measure the carbon isotopes in the layers and
you can see what kind of carbon were there and where the sources of carbon came
from. And you can see, for example,
that was about the time that mammals were beginning to make sort of a run after
the dinosaurs were gone.
And
so they disappeared and then mammals kinda of came in. And some of the mammals survived that
period. They were really tiny. There were horses the size of cats, for
example, roaming around out at that time and so you can see a lot of very
interesting things going on in that period.
PALMER: One of the things you did at Georgia Tech
was to internationalize the institution.
How do you see that translating at the Smithsonian? Is it a global institution and should it be more
of one?
CLOUGH: It is in a way, because we like to say that
we were in 90 different countries with some of our activities, some of which
represent physical platforms, in Panama, for example, or in Chile, where we
have the great telescopes or in Mpala, Kenya, where I visited recently, where
we have 50,000 acres, where we monitor the health of these magnificent
creatures and how they interact with human beings in Kenya and so forth.
But
the – I think the interesting thing is there’s a twist on one of Brett’s
earlier questions, and that is we are largely – we’re more international in the
sciences than we are in history, arts and culture. We should have a balance.
And there’s a case were history, arts and culture needs to increase its
profile and so we’re working with the State Department on some initiatives and
looking for ways that we can help the State Department and the goals of the
present administration in terms of building ties to other countries.
PALMER: What might that entail?
CLOUGH: Well it might entail artists traveling
abroad. We’ve had folks who are
historians of jazz going out and performing jazz, if you will. It might involve – right now, we just had
the – one of the top people in the museum world in Egypt; they’re going to
build several science museums. They
were here; they wanted to know how do you build science museums? How do you build collections? We’re obviously the experts on that. And so we have a group of our people helping
that gentleman and his delegation understand how you run a big museum complex.
ZONGKER: You’ve talked a little bit about facilities,
but they’re – that’s a major challenge for the Smithsonian with a $2.5 billion
backlog on maintenance. Have you – have
you been able to secure some stimulus funding to get started on a little bit of
that work? And what are you tackling
first?
CLOUGH: OK.
So, well first I would say, as an engineer, that number intrigued me;
$2.5 billion. I wondered how it got so
big. It’s not as big as it sounds,
because it’s not deferred backlog. That
was actually a plan to try to address, over time, the maintenance – the
continuing maintenance issues and some of the revitalization issues that are
concerned.
We
haven’t really changed that plan. We’re
still looking at that plan. We’d still
like to get those maintenance dollars and revitalization types of
projects. And so we’re – I just think
we’ve rationalized it in a better way.
We know what the job is ahead of us.
Stimulus
funding, we did get $25 million for facilities in the stimulus plan. We would have liked to have gotten a little
more, but we’re going to do a great job.
We’ve already done all the commitments that need to be made in terms of the
laws, expectations; in fact, we’re way ahead of it. And if you go to the grand old Arts & Industries Building
right now you’ll see scaffolding. And
so that’s stimulus money at work and we’re using in a number of places where we
have critical issues, particularly anything that sort of becomes close to a
safety issue.
PALMER: It’s not just the buildings themselves, but
the people in them who make the museum alive.
Do you have enough of the scholarly infrastructure or do you have enough
people? I know there have losses over
the years of the members; people who have been able to work at the museum. Are you being able to rebuild that?
CLOUGH: Yes.
That’s – well that’s the fundamental issue, I think, because when we
look at the present recession, we tend to get absorbed in what’s happening
today. The real issue is the continuous
trend and the continuous trends have been downward. As we’ve been asked to absorb higher energy costs and these kind
of things, it’ comes out of our total budget, which impacts the budget we can
put into people.
And
so we have lost upwards of 600 people over the last ten years in our permanent
workforce. We now have more volunteers
than we do permanent people. I love our
volunteers. Thank God for them; we
couldn’t do our job. But we need to
have the permanent staff and that’s why we’re trying to come to this
stabilization point, where we’re not declining. We have an ability to sustain ourselves, going out in the next
ten, hundred and maybe even a thousand years, to do what we need to do for the
American people.
ZONGKER: Before we go to break, Zongker with a last
question. You’ve referred to the
Smithsonian, as others have, as America’s attic. Is there something …
CLOUGH: Not – I wouldn’t say America’s attic.
ZONGKER: Well-treasures.
CLOUGH: Yes.
ZONGKER: Is there something that you want to showcase
that is not currently being showcased?
CLOUGH: Well we have a 137 million objects in our
collections and I don’t use the word attic, because attic has that connotation
of kind of dusty and things – people put things there they’re not using. That’s the reason I don’t use that word,
attic; cause the Smithsonian is a vital, happening place. So …
ZONGKER:
So based on that…
CLOUGH: Yes.
But we have a hundred and thirty …
ZONGKER: What’s in storage that you want to showcase?
CLOUGH: Yes. Well, in these collections and all of our places where we keep
them; they’re maintained in temperature and humidity control that’s what we
work on (ph), so to preserve them. But
we need to let these things be seen by people who own them. The American public owns these 137 million
things and at any given time you’ve probably seen them more than one percent of
those things and if you go to all of our museums, which is a trick into (ph)
itself.
So
the objective is to say let’s make it available. We shouldn’t hide anything.
We should put everything out there.
We want to provide context through our curators and our scholars about
these objects, because each one has a story imbedded in it, which is an amazing
story. And so the objective is to use
the Web as a way of getting them out, put context around them, build an
educational program at the Smithsonian that explains those things to K through
12 children all over the country and then they’ll want to see the real thing.
ZONGKER: With the changes you’re trying to make along
those lines, do you think people will start to think about the Smithsonian
differently in the years to come?
CLOUGH: I’d like to think so. I think so.
I think they, first of all, will see a more holistic view of the
Smithsonian. They’ll realize that we do
have sciences and we do have this – the research is very deep at the
Smithsonian, whether you’re talking about history, arts, culture or
science. There’s always research about
what’s going on and then think about the people in those terms (ph), so I would
hope so.
I
think they would hopefully see us as a cutting edge place, as a place where
things can happen that can be a lot of fun at the Smithsonian. We don’t always have to be serious and we
can have fun things going on at the Smithsonian. So you know we have popular cultures collections. I was just looking at a painting that Tony
Bennett gave us of Duke Ellington you know.
That was a wonderful thing for him to do and I have the great
opportunity to see him next week.
So,
but these are the kinds of things the Smithsonian can do. I think if people see us as a place, not as
always serious and staid, but a place where it’s fun to go. New things are happening; new exhibits are
happening. And we’re communicating with
you in a way so it’s a two-way street, as opposed to, in the past, you come, we
tell you what to see. In the future,
because of the Internet, you will be able to tell us what you think. And in some cases, you will tell us
something about an object that we have we didn’t know about.
SCULLY: Wayne Clough, as you begin your second year
as the Secretary of the Smithsonian Institution, thanks very much for joining
us here on C-SPAN.
CLOUGH: Thank you.
It’s been a pleasure. Thank you
for having me.
SCULLY: We continue the conversation with Brett
Zongker of the Associated Press and Stacy Palmer of the Chronicle of
Philanthropy. Stacy, what did you
learn?
PALMER: I think we learned that Wayne Clough is a
very good fundraiser and one of things you could see in the way he talked about
the Institution and his love, his passion for it and his vision for the future
and that’s what will help the organization raise the money it needs to
survive. And the fact that he said
things were going well in terms of fundraising is a huge statement.
In
the non-profit world these days, people are saying that you know just staying
flat is a good thing, because it’s so daunting to raise money right now. So the fact that they’re doing well in these
tough times is a good sign for the future.
SCULLY: And you were bringing up a line of
questioning about the online changes; the Web developments at the
Smithsonian. What have you been seeing
over there?
ZONGKER: I think he’s already tried to bring an
online pilot program for K through 12 students to talk about the Lincoln
Bicentennial. They did it as a pilot
for 5000 students this past spring and they want to do that type of thing again
to talk about climate change and to be a major player in education, where the
Smithsonian hasn’t been before.
SCULLY: Clearly he came on board because of Lawrence
Small, as we talked about earlier; his own resignation. Can you follow up on the question that we
had with him on that and what Mr. Clough inherited?
PALMER: I think what’s important is that he’s had to
institute a number of changes, working with his governing board, because there
was just a culture at the Smithsonian of rampant spending, conflicts of
interest, all kinds of problems and he’s clearly had to move quickly to deal
with that. And he brings experience
from the world of running a college.
And as he said you know the Smithsonian was about ten years behind where
other institutions were, so he’s had to bring them up quickly. And he probably has more to do, because it’s
a sprawling institution and it’s a very difficult one to run, but he certainly
has moved quickly to put a lot of things in place that will make Congress and
the public trust the institution a little bit more.
SCULLY: And clearly a lot of that – this came up
last year, but just looking back a year later, what happened and why was there
no oversight?
PALMER: One of the things that the board was a very
high-powered board; people like Supreme Court Justices, the Vice President of
the United States were on the board, but they don’t really have so much time to
be spending looking at the Smithsonian, so they weren’t watching very
carefully. And Mr. Small was accused of
keeping a lot of things to himself and then really just deciding that he was
going to act like a corporate executive, rather than a non-profit
executive. And he got into a lot of
trouble for doing that when that was discovered.
The
board contemplated resigning at one point, because they realized they were so
in the dark that they weren’t doing their oversight job. But in the end they decided what they needed
to do was overhaul themselves and they’ve done things like invite the public to
attend board meetings and other kinds of things to ensure more openness and
trust. But it was a very messy
situation and there are conflicts of interest throughout the museums. You know there was a scandal a week in the
Washington Post, so it was a pretty big job that he inherited to have to clean
this up.
SCULLY: In the course of this conversation, did
anything surprise you?
ZONGKER: Not really.
I think – I think a scientist is in charge at the Smithsonian again and
that had been their long tradition, so it’ll be really interesting to see where
he takes the place and what kinds of issues he focuses on and focuses their
resources on in the future.
SCULLY: His biggest challenge?
PALMER: To try to survive in this financial
atmosphere. He’s going to be squeezed
with private money is hard to come by; government money is hard to come by. He’s done OK this year, but in the future
it’s just going to get more challenging in the years ahead, so I you know I
think he’s got a great vision, but getting the money behind it to carry it out
is going to be tough.
SCULLY: To both of you, thank you for sharing your
line of questioning today on C-SPAN’s Newsmakers. Appreciate it.
END